Hey, I’m Nichole
• Evolving brands into stories that people connect with • Fusing strategic thinking into the design process • Transforming products into captivating visual experiences
Professional Life
I’m a seasoned brand strategist and graphic designer based out of the mountains of the west. For the past decade, I’ve been on a mission to seamlessly merge strategic business needs with memorable design solutions that Spark the Human Connection. It is important to me to not only create something that looks good, but also connects with people on a deeper level.
I'm here to tell your brand's story visually. Whether it's shaping a unique brand identity or crafting packaging that jumps off the shelf, my focus is on designs that resonate with its target audience. My approach is rooted in a deep understanding of the strategic aspects of branding, ensuring that every design decision serves a purpose, while also making every project a partnership between myself and stakeholders. No one knows your business better than you do, and collaboration is essential to take your project to the next level.
Life off the screen
Getting away from my desk is fuel for my creativity, adding a unique perspective to my design approach. I love immersing myself in the breathtaking landscapes of the western United States, specifically, exploring the national park system. For me, it is a great way to relax my mind and find inspiration.
In addition to graphic design, I am also a linocut printmaker. This hands-on creative outlet allows me to stay grounded and frees me up to make a mess. It's my way of stepping back from the digital world and embracing the tactile side of creativity.
Ready to collaborate and turn your brand into something people want to be a part of?
What People Are Saying
“Nichole is one of the most talented graphic designers I've worked with in my career. Regardless of how large or small the project is, she delivers quality work with excellent attention to detail and has been great at collaborating with stakeholders of all stripes.
While she is more than capable of any design job, Nichole really shines when asked to help with projects relating to branding and brand strategy. While her primary qualifications are related to design, she is also an apt marketer and uses this to suggest designs that work both artistically and practically - always happily explaining the thought behind her designs. She's also more than capable of influencing and collaborating with others outside the traditional role of a graphic designer, providing input on packaging structure, marketing copy, and even product design - all helping to deliver a cohesive experience at shelf.
Nichole is truly a top-notch designer; I would trust her with any project large or small.”
— Elise Armand, Brand Manager
“Nichole is a very talented graphic designer. From digital media, print, packaging, and more. She has a strong eye for branding and art direction. She is great to work with and is an amazing asset to a company. I would definitely recommend her!”
— Kenta Miyoshi, Web & Graphic Designer
“I have worked with dozens of graphic designers over the years, and I wish they were all as talented and easy-to-work with as Nichole.
I have worked with her for over 8 years and whether it is creating retail ready packaging, designing eye-catching marketing materials, or crafting a brand style-guide from the ground up, Nichole consistently delivers high-quality work that exceeds expectations.
Nichole has been an incredible asset and works well both independently or as part of a cross-functional team. She actively collaborates with colleagues, offers logical explanation to design choices and adapts seamlessly to changing project requirements. Her positive attitude and strong work ethic makes her a pleasure to work with, and she consistently meets deadlines with precision.
Nichole not only brings exceptional design skills to the table but also a passion for innovation and a dedication to staying up-to-date with industry trends and tools. Her commitment to personal and professional growth is evident in the consistently outstanding work she produces.”